When it comes to running a small business, social media platforms have suddenly become the most important part of being successful. This is because when it comes to marketing, advertising on a bulletin board just doesn’t hack it anymore. It seems like everyone of age is on some kind of social media platform. Folks also seem to have a fair idea of which ones they like best too. Are they all just the same? Which one is best for your business and why? Hopefully this blog article will help to answer some of these questions.
Popular Social Media Platforms
Unfortunately there isn’t a single platform that is best for all businesses. So let’s start by learning which social media platforms are popular, and go from there.
Each of these platforms have their own benefits. The idea when it comes to promoting your business through social media is to find the platform where your customers hang out. Let’s not automatically assume that Facebook is the best place to find customers, it might be great for promotion, but perhaps not the kind of promotion that your business needs.
Which Social Media Platform is Best for MY Business?
In order to choose a social media platform, you’ll want to identify your own brand, what it says to your customers, and which platform you can find those customers on. Try to answer these questions to figure that out:
- Do I do more B2B or B2C business?
- Who is my ideal customer/target market?
- What is my ultimate goal in social media marketing? Selling? Connecting? Getting people into a brick-and-mortar store? Are you simply building brand awareness?
Next we need to do some research on where these customers are. You can do this by searching the demographics of each platform and researching usage statistics. Another idea would be to hire a consultant who already knows this information and is able to get you started in the right places quickly.
Measuring Success in Your Social Media Campaigns
Once you’ve decided which platforms are going to work best for the kind of marketing you intend to do online, you’ll need to see how successful those campaigns are. You can track your progress through each platform which has insights and statistics that show you your engagement and interactions.
Don’t Forget Annek is Here For YOU!
At Annek Marketing Group, our goal is to help businesses just like yours find the perfect platform for your message so that you can do more of what you do best. We are here to help, regardless of whether you need tips, tricks and advice, or if you need someone to do it for you. If you have a brand, we’re here to create the Buzz! Contact us today to learn more about how we can help.