AI’s Role In Your Small Business

Simone Cameron November 2, 2023 0 Comments

There has been a lot of confusing information flooding social media, documentaries, and the news about artificial intelligence or AI.  Is it good?  Is it bad?  Will the robots put us all out of business?  The concern is real, especially as the AI technology continues to evolve.  As a matter of fact research shows that the value of artificial intelligence in marketing is expected to increase to more that $107 billion by 2028.  It is hard to ignore when you’re having a conversation with friends, then end up with an email advertising the topic of your discussion the next day.  If you’re ready to learn more about what is out there, then we will happily discuss it, just remember that determining whether this is a tool you want to use or not is up to you.  

Easy Product Descriptions

If you have ever experienced writer’s block, or needed to hire a freelancer to write copy for you, then you know that the struggle is real.  Coming up with unique content is difficult for professionals, how can it be easy for anyone else?  If you don’t have the time to hire a professional though, then OpenAI’s Chat GPT might be able to help.  It can help create product descriptions, social media content, and even news articles.  It isn’t perfect, but it might get you started, or even finish something that you’ve started.  

AI generated text can save your business a good amount of time, and resources.  AI-generated text can help to automate tasks that would otherwise be time-consuming and labor-intensive.  The downside?  Much of what is generated is already on the web, so sometimes what you get back is a copy of a copy of a re-worded copy.  

Enhanced Customer Experience

AI chatbots are computer programs designed to simulate human conversation and interact with users through text or voice-based communication. These chatbots utilize artificial intelligence (AI) and natural language processing (NLP) technologies to understand and respond to user queries, provide information, and perform various tasks.  

There are a wide variety of chatbots, including 24-hour support for your customers, the ability to handle a high volume of interactions, and cost efficiency.  The downside?  While chatbots offer numerous benefits, it’s essential to design and implement them effectively to ensure they align with user expectations and business goals. Regular monitoring and updates are necessary to maintain their performance and relevance in a changing environment.

Feedback and Predictive Data

Predictive data, or predictive analytics, involves using historical data and statistical algorithms to make informed forecasts or predictions about future events or trends.  Businesses can use predictive analytics to gain a better understanding of customer behavior, preferences, and needs. This information can be used to tailor marketing campaigns, improve customer experiences, and increase customer satisfaction.

There is a wide variety of benefits from predictive data, including fraud detection where predictive analytics can identify anomalies and patterns associated with fraudulent activities.  The downside?  Not everyone has time to sift through the massive amount of information provided to pinpoint the answer to a singular question.  Sometimes it takes an expert to do just that.  

Before You Go

AI can be helpful when it comes to your marketing, customer engagement, and retention.  But just like any tool, it is important to know how to use it.  Remember, at Annek Marketing Group, we can help your business find the perfect balance when it comes to your marketing and advertising budget.  Our goal is always to help you do more of what you do best.  We’re here to help, so contact us today learn more about the different options we have to get your business buzzing!

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