Top 5 Marketing Tips for 2023

Simone Cameron October 30, 2023 0 Comments

We might be staring down the barrel of a new year, but the reality is that most businesses do the majority of their work at the end of the year. Between Halloween, Thanksgiving, and Christmas many businesses go into marketing overdrive during their last quarter. This means that it is important to review and refresh the top 5 marketing tips for 2023, and make sure that we are doing what we can to take advantage of these tips during the holiday season. Are you ready to close out 2023 with the best marketing and advertising plan yet? Check out these tips, they’ll help!

Tip #1 – Diversify

Yes, there are businesses that shine on every social platform that they use, but the key is that they don’t use every social platform. It is important though, to use the social platforms that work best for your business. Does your product shine when you can show it in action? Perhaps YouTube and Instagram are better for your business than Twitter or “X.” Our first tip is to find the 3 social platforms that showcase your product or service the best and use them all. Don’t focus on 1, and don’t focus on 8, instead focus on 3. This will help your business get in front of the clients and customers it was designed for.

Tip #2 – Invest

According to WordStream, about 86% of businesses are paying to use Facebook ads. This is important to know because it tells us that unless we are willing to compete on that level, we won’t be seen. Paid advertising is everywhere, including Instagram, Pinterest, and more. The benefit of paid advertising? You can drill down, find your customers, and get your marketing materials in front of people who are likely to purchase your product. You don’t have to spend a fortune on paid advertising, but you should invest some of your budget into it.

Tip #3 – Insights

One of the smartest things a business can do at the end of the year is to look at the statistics and insights of the products that they have been marketing all year. Pick the products and services that have been doing well, and focus on that content. Use your current content to its fullest potential, repurposing old content in different ways can increase visibility and drive sales. For example, you may choose to turn a popular blog post into an ebook guide or a well performing infographic into a quick video.

Tip #4 – Advocate

We can advertise, come up with marketing strategies, and create content that blows the minds of everyone that sees it, but word of mouth is king. Creating buzz means that people are talking about your product to each other. If you want to end the year on a high note, consider offering some kind of incentive to individuals who recommend your product to their friends on social media. An example of this might be some kind of giveaway or discount. There is no better way to build your brand than to get people recommending it to each other.

Tip #5 – Authenticity

Every consumer knows that you want their business, but deep down they still like walking into a coffee shop and being remembered. The best way to market is by being authentic, personal, and personable. Your customers want to know the person behind the brand, not just the product. We build authenticity with live content, and answering questions honestly. Don’t worry about mistakes, just go with the flow and tell a story that makes your business memorable and likable.

Remember, at Annek Marketing we can help your business find the perfect balance when it comes to your marketing and advertising budget. Our goal is always to help you do more of what you do best, especially during this time of the year. We’re here to help, so contact us today to learn more marketing tips and learn about the different options we have to get your business buzzing!

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